Seven Green Trends To Watch In 2009

While many of us may be focusing on the challenges we face in this down economy, namely how it will affect our bottom line, it's encouraging to look ahead at what working through those challenges might result in.

So, here's a sum up of Seven Green Trends To Watch in 2009:

1. Non-Green Will Not Survive
2. Change Leadership Will Thrive
3. Policy Activity Will Accelerate
4. Everything Will Shift
5. Efficiency & Energy Comes Into Focus
6. Legitimate Impact Labels May Develop
7. Beware of Green Fatigue and Words

All of these are explained in more detail and definitely worth reading here.

Number 7: Beware of Green Fatigue and Words reads more like a warning, one we all knew was coming! If terms like eco, green, sustainable and carbon neutral hit the "Eco-Black List", what if anything, will replace them?

Like any misused label, the result is skepticism. It won't draw the attention it did as a novelty item and we'll have to work harder to relay the intended message. Which ironically, is something most deep green builders and professionals have already been doing. So, maybe trend #7 should read - Real McCoys Emerge as Market Leaders! Wouldn't that be nice?